After we launched our first campaign for Crunchy Nut; #NotJustForBreakfast, being the first cereal to reposition itself as an evening snack and not just a breakfast cereal. 

After the success of that campaign, we were given the opportunity to execute phase two - targeting people who snack at work. 

In addition to the films below, we also launched a brand new product: the Crunchy Nut Variety Pack. Which was basically just an adults version of those variety packs we all ate as children. Giving those at work something to snack on 5 days a week - however they wished.