Social (TikKok, IG, Meta)
From 2021-2023 I worked as the lead creative for MINI’s global social channels.
Every month, along with the social strategists we would concept 30-50 ideas, to shoot on iPhones ourselves on a 1-3 day shoot.
We grew MINI’s following from nothing to over 1M followers.
@mini Who knows the driver of this MINI? 😎 #MrBean #MINICooperTok #MINI #CarTok ♬ original sound - MINI
@mini MINI moves but make them shine. ✨💡#Dance #CarsOfTikTok #MINICooperTok #MINICooper #MINI ♬ original sound - MINI
@mini POV you’ve just driven under some mistletoe. 😘 #CarsOfTikTok #Christmas #Kiss #MINICooperTok #MINICooper #MINI ♬ Christmas / Lo-Fi / Vlog / Emo(931104) - G-HIKARU
@mini ALL the anticipation and excitement. 😍 #CarTok #NewCar #MINIElectric #MINICooper #MINICooperTok #MINI ♬ I Love Disco - Official Sound Studio
@mini Satisfying video alert 🚨 #NewMINI #MINICooper #MINICooperTok #Satisfying #MINI ♬ original sound - MINI
@mini What other spells would you cast on your MINI? 🪄#CarsOfTikTok #MINICooperTok #MINI #HarryPotter #Muggle #SortingHat ♬ Harry Potter Fantasy Magic School(1007285) - Hamo
@mini Can you complete this rule number 1 and park these MINIs together? 😎 #CarsOfTikTok #MINICooperTok #MINICooper #MINI ♬ Let Me Have It - The Young Ebenezers
@mini When you accidentally close the boot before putting the last shopping bag in. 🚗 #CarTok #KnockKnock #MINICooper #MINICooperTok #MINI ♬ Beat Automotivo Tan Tan Tan Viral - WZ Beat
@mini What tunes do you listen to in your MINI? #WhatSongAreYouListeningTo #MINICooperTok #MINICooper #MINI ♬ original sound - MINI
@mini Day and night - nothing like driving your MINI. Right?! 🙋 #CarsOfTikTok #MINICooperTok #Day #Night #MINICooper #MINI ♬ Piece Of Your Heart （Cg Remix） - Official Sound Studio
Credits:
Agency: Anomaly
Creative Leads: Charlotte Owers & Danny Pallett
Junior Creatives: Zera Mohammad & Lucy Cameron
Producer: Paris Starr
DOP: Keanu