Parntership activation, social, content

Nissan x Man City - Pep loves his LEAF

How do you activate a partnership between Nissan and the most famous football manager in the world? Well, it helps he already drives a Nissan. Yep, that’s right Pep Guardiola drives a Nissan LEAF. Honestly, he loves it.

But to honour any brand partnership you’d usually gift the ambassador with the product right? But as Pep already had the car, what could we do? Give him another, that’s what!

So, we turned up at the Etihad to gift Pep another LEAF with a big extravaganza, complete with brass band. And what happened next was pure unscripted confusion from Mr Guardiola.

This content was followed by product films explaining just WHY Pep loves the LEAF, with each reason linking nicely to a product feature.

And at least we know Pep has a future career in film.

Credits:
Agency: Dark Horses + Fuse (Nissan United Sport)
ECD: Steve Howell
Senior Creatives: Charlotte Owers & Danny Pallett
Director: Benjamin Green
Production Company: Mindseye
Post production: UNIT