PUMA Football - Trailblazers

For the 2019 Women’s World Cup, I created a social campaign to celebrate PUMA’s long standing commitment to the women's game. It highlighted how many of the top players are sponsored by them whilst raising their profiles in the process.

The campaign consisted of over 200 assets – everything was created, animated, designed, edited and post-produced entirely in the Dark Horses’ Young Dukes studio – from launching a women’s-only boot for the first time, to creating long-form content, as well as reacting to key moments within the tournament.